Today, Associated Bank introduced enhancements to its consumer checking product suite – designed to provide customers the banking experience they desire with each account uniquely tailored to where customers are in life. Customers can select an account that gives them what they need online, on-the-go and everywhere in between.


Associated’s three differentiated checking products are each geared to meet unique customer needs. As part of the checking suite refresh, Associated Access Checking, which launched in June, is a digital-centric product that can be managed entirely online.


In addition to Access Checking, enhancements include two new product names that convey the primary value of each product and help guide consumers to the product best suited for them.


  • Associated Balanced Checking (previously Associated Checking) – for consumers seeking a straightforward account with money-saving features and the tools to bank efficiently, in branch, online or from a mobile device.
  • Associated Choice Checking (previously Associated Forward Checking) – for financially savvy consumers who expect feature-rich benefits like a World Debit Mastercard®, ATM fee refunds, and convenient access to their money digitally and in-branch. 


“According to recent internal and external studies, bank products and services that are a good value and meet customer needs are key drivers of customer satisfaction,” said Tony Baumgardt, director of consumer banking, Associated Bank. “Our revamped, diverse checking product suite provides quality and convenience to our customers tailored to meet their individual needs.”


All Associated Bank checking accounts include surcharge-free ATMs, access to 24/7/365 customer care, exclusive debit card designs featuring special discounts and perks and more benefits. In addition, Associated Bank provides customers the latest technology offerings including contactless debit cards, Zelle® personal payment service, instant issue debit cards and digital payment services.


“Following a string of strategic acquisitions over the past several years, Associated Bank is now better poised in the region to deliver new technology and products to our customers with the same convenience and choice as the largest banks in the country without sacrificing quality customer service,” said Baumgardt.


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