Associated Banc-Corp (NYSE: ASB) has total assets of $38 billion and is the largest bank holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from more than 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota. The company also operates loan production offices in Indiana, Michigan, Missouri, New York, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com.
What is Engage Local
Engage Local is about bringing representatives from all business lines together to prioritize how Associated Bank is represented in its local market.
This ground-up approach takes areas of the business that are important to the company – sales, marketing, charitable giving, volunteerism and culture – and empowers colleagues to bring them to life at the local level.
Associated Bank launched its Engage Local initiative in the greater Twin Cities market in the second quarter of 2022. It intends to expand the program across its core markets.
Ultimately, this approach will result in unique plans for each market based on the differences in priorities established by each local Regional Leadership team.
Paul Schmidt and Andy Harmening share details about expansion in Twin Cities
Minneaplois / Saint Paul Business Journal
Green Bay-based Associated Bank, which has operated in the Twin Cities since the mid-1990s, plans to grow its presence here, where it has its third-largest market footprint after No. 1, home base Wisconsin, and No. 2, Chicago/Illinois.
As part of the push, the bank has introduced a new companywide initiative starting in Minneapolis to increase community engagement. The Engage Local initiative has local colleagues developing and aligning new charitable, volunteer and marketing and sales efforts in the market.
View the full story featuring Paul Schmidt and Andy Harmening here: Associated Bank announces expanded commitment in the Twin Cities market