News release from Keep On




GREEN BAY, Wis., April 13, 2020 — Yard signs are emerging, social media posts are spreading and Keep On Wisconsin is bringing hope to people throughout Green Bay and the state. That hope is more important than ever during this time of change and uncertainty in people’s lives. That’s why a group of local leaders has joined forces to bring the inspirational and unifying Keep On campaign to life.


Keep On is intended to be a rallying cry that brings inspiration and hope to people during this unprecedented time of COVID-19. It is inclusive, unifying and nonpolitical.


“It’s a declaration of perseverance and optimism, and an expression of our Wisconsin motto, forward,” said Chad Wiegand, Senior Vice President at Schreiber Foods and one of the campaign initiators. “The Keep On campaign encourages us all to come together as a community, to keep on doing all the right and safe things, and to keep on being kind and caring to each other.” 


The campaign launched April 3 through social media on Instagram and Facebook, a page that has already generated nearly 800 followers. Signs are also starting to pop up in front yards and windows across Brown County.


According to the Keep On Facebook page, the campaign is intended to:


• Rally an inclusive community around continued support.

• Build resilience for the long road ahead.

• Instill confidence in our collective ability to persevere.

• Encourage positive action.

• Fuel optimism and inspire hope.

• Create stronger connections despite social distance.

• Promote physical and mental wellness.

• Lead with strength. 


In addition to Schreiber Foods, the companies and organizations behind the movement include AriensCo, Associated Bank, Bellin Health, Elevate97/KHROME, Greater Green Bay Community Foundation, Green Bay Community Church, Green Bay Packaging, Green Bay Packers, Green Bay Public School District, Howard Suamico School District, Leonard & Finco Public Relations, Inc., and Schneider. For more information and to join the movement, visit @keeponwi on Facebook, Instagram and Twitter. 


About Keep On

Keep On is a movement to fuel optimism and inspire hope during the COVID-19 pandemic and beyond. Its purpose is to strengthen our Greater Green Bay community and together, uplift the human spirit in all the long days ahead. The movement extends across the state of Wisconsin, created by compassionate people who care—business leaders, educators, nonprofit organizations and faith leaders throughout Greater Green Bay. Key leaders include AriensCo, Associated Bank, Elevate97/KHROME, Greater Green Bay Community Foundation, Green Bay Packaging, Green Bay Packers, Howard Suamico School District, Schneider and Schreiber Foods. For more information and to join the movement, visit @keeponwi on Facebook, Instagram and Twitter.