November 10, 2020 – Associated Bank is proud to be the title sponsor of the 101 WIXX Radio 101,000 Meal Challenge, benefiting Feeding America Eastern Wisconsin. Now through November 25, community members can make monetary donations to Feeding America using the online campaign portal to help families and individuals struggling with hunger. Every dollar donated will contribute three meals to those in need.


According to statistics provided by Feeding America Eastern Wisconsin, since the pandemic began:


  • Wisconsin has nearly 200,000 additional food-insecure people—a 36% increase—including 77,110 children.
  • Forty percent of people accessing food pantries supplied by Feeding America Eastern Wisconsin are first-time visitors.
  • Many families are just one missed paycheck away from falling into food insecurity and being forced to make impossible choices between buying food and paying for necessities like rent, utilities or medicine.
  • By the end of 2020, it’s anticipated that one in seven people in Wisconsin will face hunger.


“Associated Bank has supported Feeding America Eastern Wisconsin for over a decade through campaigns, charitable giving and volunteerism,” said Alyssa Gilson, community events & volunteer program manager, Assoicated Bank. “We know the needs of our community are great this year and we are happy to partner with WIXX to contribute to the solution.”


Click here to donate to the 101,000 Meal Challenge.