Associated Bank recently held a ribbon cutting event celebrating the grand opening of the bank’s new Path to the Pack experiential branch in Titletown, located in the lower level of the TitletownTech building in Green Bay.

The one-of-a-kind branch leads Packers fans through a progression of unique interactive experiences utilizing augmented reality elements where they can relive the history and become a Packers player.

“Through this new branch, we have reinvented the idea of what a bank is – by creating a unique experience that seamlessly blends Associated Bank’s superior product offerings and our deep-rooted relationship with the Packers,” said Christopher Piotrowski, executive vice president and chief marketing officer, Associated Bank. “We are providing an exceptional fan experience in an exceptional location.”

During traditional banking hours, the location will function as a full-service branch for transactions, new account openings and other bank services. It will include standard amenities such as Associated’s full-service teller lobby and a 24-hour ATM. Fan experiences will be available during the branch’s normal hours, as well as on Packers game days and during other special Titletown events.

Associated is proud to be the “Bank of the Packers Since 1919.”  

Find more information on Associated Bank’s Path to the Pack experiential branch here,