ROCKFORD, Ill. – July 23, 2018 – Julie O’Rourke has joined Associated Bank as senior vice president, Rockford market leader, Private Client Services. She is responsible for building a team that can offer localized delivery of the breadth of Associated’s wealth management offerings and ensuring a cohesive strategy that leverages the brand presence in Rockford.

O’Rourke brings more than 25 years of investment and wealth management leadership experience to Associated Bank. Most recently, she held the position of senior trust and investment division manager for Alpine Trust & Investment Group, a subsidiary of Alpine Bank.  In that role she built a team of professionals that sourced and managed over $1 billion in AUM. Prior to that role, Julie served as Alpine’s chief investment officer. 

O’Rourke holds a Bachelor of Science degree in business administration/finance from Rockford University.  In addition, she holds both a CFP® and CFA designation. 

In the community, she is well known for her charitable and civic activities, which include board memberships on the United Way of Rock River Valley and the Rockford Community Wide Impact Council.


She is located at 1870 N Perryville Rd.



Associated Banc-Corp (NYSE: ASB) has total assets of $34 billion and is one of the top 50 publicly traded U.S. bank holding companies. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from more than 230 banking locations serving more than 110 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at


# # #