MADISON, Wis. – April 11, 2023 – Dennis Haefer has joined Associated Bank as senior vice president & business banking team leader for all of Dane County.


Haefer brings 35 years of business banking leadership and relationship management experience to Associated Bank. He has extensive experience assisting business owners in almost every industry, with an incredible understanding of the Dane County business community. 


“Supporting local entrepreneurs, helping them grow and succeed, is my passion and part of my DNA,” said Haefer. “I enjoy helping our business customers with their banking needs, serving as their point of contact here at the bank.”


Haefer holds a Bachelor of Science degree in economics and mathematics from UW-Madison. In the community, he participates in various committees and boards.


He is located at 7722 Mineral Point Rd.


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Associated Banc-Corp (NYSE: ASB) has total assets of $39 billion and is the largest bank holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from more than 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota. The company also operates loan production offices in Indiana, Michigan, Missouri, New York, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at