MILWAUKEE – August 26, 2019 – Dawn Tryba has joined Associated Bank as senior vice president & senior marketing manager. She is responsible for developing robust marketing plans that include traditional marketing, digital/social media, special events, sports affinities and relationship-building programs to drive prospecting and deepen relationships with existing clients.


Tryba brings more than 28 years of marketing experience to Associated Bank. She is a dynamic and accomplished leader with a history of establishing innovative marketing and business development strategies that generate revenue, while solving complex business issues.


Previously, she held the position of enterprise marketing leader at Vonage, where she was responsible for developing and executing strategy for new and existing products and services in vertical markets and key industries as well as leading all aspects of marketing plans to achieve revenue goals. Before that, she served as project leader at Wells Fargo and vice president, implementation at AXA Equitable in New York City.  


Tryba holds a Bachelor of Business Administration in marketing from University of Wisconsin – Milwaukee and a Master of Business Administration from Alverno College. In the community, she is active in American Marketing Association, National Association for Female Executives, Sales & Marketing Executives International, Professional Dimensions and Association for Talent Development.


She is located at 330 E Kilbourn Ave.



Associated Banc-Corp (NYSE: ASB) has total assets of $33 billion and is one of the top 50 publicly traded U.S. bank holding companies. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from more than 240 banking locations serving more than 120 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at


# # #