MILWAUKEE, Wis. – June 10, 2019 – Associated Bank announced today it will become the Title Sponsor of the Associated Bank Handcycle Classic presented by Body Mechanics, part of the country’s largest multi-day competitive bike racing series, Tour of America’s Dairyland (ToAD). Handcycles, popular among riders with lower-limb mobility impairments, allow cyclists to propel a three-wheeled cycle using their arms.


The Associated Bank Handcycle Classic will take place at three race stops of the tour beginning June 20. Each race is a 35 minute spectator-friendly criterium. Like other racers, the handcyclists will compete for overall series winner’s jerseys, prize money and overall series championship. Below are the times and dates for the three-race series:


  • Thursday, June 20, 8th Ave. & 60th St., Kenosha, 5:45 p.m.
  • Friday, June 21, Church St. & Main St., East Troy, 5:35 p.m.
  • Sunday, June 23, Maple Ave. & W. Main St., Waukesha, 5:25 p.m.


“Our value of supporting those with disabilities, demonstrated through our internal colleague resource group, Associated Forward Abilities Network (AFAN), aligns perfectly with ToAD as they have opened the doors to riders affected by varying disabilities to showcase their talents and abilities as cyclists,” said Paul Schmidt, executive vice president, head of commercial real estate and executive sponsor of AFAN, Associated Bank. “This sponsorship allows us to reinforce our commitment to the well-being of all in our local communities.”


AFAN strives to support colleagues with disabilities, as well as those who provide support to individuals with disabilities. AFAN also aims to drive Associated Bank to be an employer of choice for individuals affected by disabilities.


“Associated is excited to become the Title Sponsor of the Handcycle series,” said John Halechko, director of branch banking, Associated Bank. “As many of the race stops are near our branch locations, this is a great way for us to further support the communities we serve.”


Now in its eleventh year, ToAD features criterium-style bike races daily in communities throughout Southeast Wisconsin. Last year more than 110,000 spectators attended the series, which featured nearly 5,500 entries from over 1,000 racers including professionals, Olympians and amateurs. Racers came from more than a dozen countries and 40 states coast to coast with 70 percent coming from outside of Wisconsin and ranged in age from pre-teens to sixties. 


ToAD estimates the series overall generates more than $2 million in Wisconsin economic impact.


Associated Banc-Corp (NYSE: ASB) has total assets of nearly $34 billion and is one of the top 50 publicly traded U.S. bank holding companies. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from more than 230 banking locations serving more than 110 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at


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