LAKE GENEVA, Wis. – May 7, 2018 – Associated Bank has opened a new branch at 728 Williams St. in Lake Geneva.

The 2,900 square foot facility features Associated’s updated branch architecture complete with full service teller lobby, drive-through banking with a 24-hour, deposit-enabled ATM and access to online banking capabilities.

“Our exciting new branch provides our customers with an upgraded banking experience thanks to a blend of enhanced customer service and digital technology in a vibrant, contemporary setting,” said John Halechko, director of branch banking, Associated Bank. “Associated has operated a branch in Lake Geneva for the past 10 years. Our investment in this new branch reflects a long-term commitment to the Lake Geneva community and our customers.”

The Williams Street location replaces the in-store branch at Piggly Wiggly, 100 E. Geneva Square.


Associated Banc-Corp (NYSE: ASB) has total assets of $33 billion and is one of the top 50 publicly traded U.S. bank holding companies. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from more than 270 banking locations serving more than 110 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at


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