GREEN BAY, Wis. – June 20, 2024 – Associated Banc-Corp (NYSE: ASB) (“Associated”) has launched a high-yield Health Savings Account (HSA) Certificate of Deposit (CD) to provide customers with a stable, FDIC insured savings option for their HSA balances up to the Standard Maximum Deposit Insurance Amount (SMDIA).

The new HSA CD offering was developed in direct response to Associated’s “Listen First” approach, which solicits customer feedback to guide the development of new products and offerings to better its customers’ financial futures. Customers sought an HSA account that provides the stability and yield of a CD while maintaining the triple-tax advantages of HSA funds. The new CD provides customers more opportunities to diversify their savings in a low-risk, FDIC insured investment that returns quarterly interest credits.

HSAs are tax-advantaged accounts designed to help save for qualified medical expenses. Contributions to an HSA are tax-deductible and investment earnings within the account grow tax-free. Associated is the 13th largest HSA provider in the nation according to Devenir, an independent investment advisor and consultant in the HSA industry.

Associated’s HSA CD is a complementary addition to the bank’s already robust integrated investing platform, which includes access to a variety of high-quality funds.

"Our customers are seeking diverse investment options and asked for a secure product to grow their health savings dollars with a higher yield than a standard HSA cash account," said Melissa Hukriede, SVP, director of HSA and health benefits at Associated Bank. "This HSA CD delivers on our promise to listen to customers and develop solutions that meet their needs and support their financial goals."

The HSA CD will be fully integrated into Associated Bank's digital banking platforms, providing customers with a seamless experience to manage all of their Associated accounts in one place including the ability to make easy deposit moves.

The new offering is the latest example of Associated Bank's ongoing commitment to innovation and customer focus, as outlined in its people-led, digitally enabled strategic plan.

An Associated Bank HSA CD has a term of 15 months and requires an HSA-eligible High Deductible Health Plan (HDHP) and a minimum opening deposit of $5,000.

To learn more about the new high-yield HSA CD, visit:



Associated Banc-Corp (NYSE: ASB) has total assets of $41 billion and is the largest bank holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from nearly 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota. The company also operates loan production offices in Indiana, Michigan, Missouri, New York, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at