WEST ALLIS, Wis. – April 26, 2018 – Wisconsin State Fair officials are excited to announce a brand-new partnership with Associated Banc-Corp (NASDAQ: ASB). Associated Bank is the title sponsor of the Associated Bank Amphitheater, the largest free entertainment venue at Wisconsin State Fair.

“Associated Bank invites Wisconsinites to experience the better side of banking,” said Christopher Piotrowski, executive vice president and chief marketing officer, Associated Bank.  “We’re excited to partner with the iconic Wisconsin State Fair who shares our same passion for delivering a great customer experience. Together we do this through our shared commitment to serving the communities where we live, work and play.”

The Associated Bank Amphitheater lineup will kick off on a high note on Thursday, Aug. 2 with Milwaukee-based artists Abby Jeanne and Tigernite. The first weekend of the fair will feature fair favorites Here Come The Mummies on both Friday, Aug. 3 and Saturday, Aug. 4. The Kids From Wisconsin will continue the tradition of performing each afternoon during the fair in addition to headlining on Sunday, Aug. 5.

Goran and Morgan of The Gufs will return to their Milwaukee roots on Monday, Aug. 6. Tuesday Aug. 7 and Wednesday, Aug. 8 will feature state fair favorite Herman’s Hermits starring Peter Noone. Critically acclaimed Venezuelan group Los Amigos Invisibles will perform Thursday, Aug. 9.

Hair at the Fair featuring Slaughter with Autograph will rock the amphitheater on Friday, Aug. 10. The trio of brothers who make up Hanson will take the stage on Saturday, Aug. 11. The lineup will wrap up on Sunday, Aug. 12 with a fair tradition – the Mr. & Ms. State Fair Physique Championships. The stage will also feature a full lineup of family-friendly entertainment daily, including the Junior Amateur Talent Competition presented by JACK’S® Pizza, Duelly Noted dueling pianos and the Wisconsin State Fair World Cheese Curd Eating Championship.

“Wisconsin State Fair has a long-standing tradition of providing great entertainment while keeping prices affordable,” stated Kathleen O’Leary, chief executive officer of Wisconsin State Fair Park. “We are excited to partner with Associated Bank, the largest bank headquartered in Wisconsin, which allows us to continue this tradition.”

The 2018 Wisconsin State Fair, presented by U.S. Cellular, will take place Thursday, Aug. 2 – Sunday, Aug. 12. The fair offers a unique experience to all who attend and is an exceptional value with 30 FREE entertainment stages, exciting rides and games in SpinCity, thousands of animals, endless family activities, events, contests, vendors and culinary delights. For the most up-to-date information, visit WiStateFair.com or follow us on Facebook, Twitter, Instagram and Pinterest, YouTube and Snapchat.

Associated Banc-Corp (NYSE: ASB) has total assets of $33 billion and is one of the top 50 publicly traded U.S. bank holding companies. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from more than 270 banking locations serving more than 110 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com.