The Department of Workforce Development (DWD) announced the winners of the Vets Ready Initiative, a new employer recognition initiative highlighting employers who go above and beyond to support veterans and their families that was launched earlier this year.


DWD is partnering with the Wisconsin Department of Veterans Affairs (WDVA), Wisconsin Department of Disabled American Veterans, Wisconsin Economic Development Corporation (WEDC), and the Veterans Chamber of Commerce to recognize six employers in this new initiative. 


Associated Bank was among the six employers that have been officially deemed as "Vets Ready" and are being recognized for demonstrating their commitment to hiring veterans, supporting their veteran workforce, and connecting with the veteran community. Associated received a Gold Level Award. Other employer recipients included: 4imprint, Inc. – Gold Level Award; Rockwell Automation – Silver Level Award; TDS Telecom – Gold Level Award; WEC Energy Group – Gold Level Award; and Xcel Energy – Gold Level Award. 


"DWD is proud to shine a light on employers who go out of their way to hire and support the Wisconsin veteran community," said DWD Deputy Secretary Robert Cherry. "Each of the Vets Ready employers demonstrate an exemplary commitment to support those who serve."


"Veterans have the tools and training that make them excellent employees," WDVA Secretary Mary Kolar said. "We applaud each of these businesses in their commitment to hiring veterans as they embark on and progress through their civilian careers."


To learn more about the Vets Ready Employer Initiative, visit