Brandon Hall Group, a preeminent research and analyst firm focused on human capital management (HCM) practices, recently announced Associated Bank won a gold award for excellence in talent acquisition in recognition of the results driven by the bank’s innovative recruitment marketing and employer branding program.

The awards recognize organizations that have successfully deployed HCM programs, strategies, processes, systems and tools. Award entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based upon the following criteria: fit the need, design of the program, functionality, innovation and overall measurable benefits.

“We are honored to be recognized with this award, showcasing our talent brand and capturing why colleagues come to Associated Bank and why they stay,” said Sarah Schwarten, director of talent and HR strategy, Associated Bank. “It’s our commitment to colleagues that positions Associated as a desirable organization offering a rewarding workplace experience.”

Excellence Awards winners will be honored at Brandon Hall Group’s HCM Excellence Conference, February 4-6, 2020, at the Hilton West Palm Beach, Florida.

“The HCM Excellence Awards recognize programs that measurably benefit organizations,” said Mike Cooke, Brandon Hall Group CEO. “Many human capital management departments are unable to confirm that their initiatives help the business’s bottom line. Because we focus on measurable benefits, our awards program is universally recognized and highly prestigious.”

View the full list of winners here.