A new initiative launches Tuesday to train bank employees to spot people stealing from the elderly.

The attorney general's office estimates elders lose $35 billion dollars a year to financial abuse.

This new effort teaches employees on the front lines how to intervene.

We've heard the scams chalked full of convincing stories, trying to get you to fork over thousands of dollars.

Those scam phone calls and emails are just some of the fraud targeting the elderly, but the banking industry sees even more financial abuse happening right in front of them.

"It's amazing how habit-oriented people are, and tellers see that," says Sarah Gasiorowski, security officer at Associated Bank. "They get used to their customers, and they know when something isn't right."

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