The Wisconsin Bankers Association (WBA) recently featured a video, The Value of Banking, at their WBA Bank Executives Conference in Milwaukee.

The video features interviews with three real Wisconsin bank customers describing the value and impact the bank brought to their unique situation: a homeowner talking about finally building her dream home, a manufacturer explaining how his bank has helped his business achieve long-term growth, and a dairy farmer describing how his bank has helped keep the business in the family for generations.

“Our state’s economic well-being greatly depends on the banking industry,” said Corey Hoze, Director of Government Relations & Regulatory Affairs, Associated Banc-Corp. “Each customer has a different story and definition of success and Associated Bank prides ourselves on offering services and products to help them achieve that success.”

Founded in 1892, the Wisconsin Bankers Association is the state’s largest financial industry trade association, representing 300 commercial banks and savings institutions and their nearly 2,300 branch offices and almost 30,000 employees. Of the 300 Wisconsin banks, 97 percent are members of the Wisconsin Bankers Association. The Association represents banks of all sizes from banks in rural Wisconsin to the state's largest financial institution in Milwaukee.

Associated Banc-Corp (NASDAQ: ASBC) has total assets of $24 billion and is one of the top 50, publicly traded, U.S. bank holding companies. Headquartered in Green Bay, Wis., Associated is a leading Midwest banking franchise, offering a full range of financial products and services in over 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at