Associated Bank is giving Badger fans more ways to connect with their favorite team by introducing a new “Let’s Go Red” Debit Mastercard® design. Fans can show the card to receive a 15% discount[1] at participating Bucky’s Locker Room™ locations to buy all of their favorite Badgers gear.


“Associated Bank is proud to continue our strong partnership with Wisconsin Athletics, and we are excited to share our Badgers pride by fueling fan enthusiasm in fun and engaging ways,” said Christopher Piotrowski, executive vice president and chief marketing officer, Associated Bank.


Fans are invited to enjoy other great opportunities throughout the season:   


  • Badgers Rally Zone – An interactive experience at the Kohl Center behind Section 226. During men’s basketball games and select men’s hockey games, fans can take photos at the Badgers Rally Zone photo booth with props. All fans will receive a printed photo onsite, plus a digital copy for social sharing. During men’s basketball games, fans can participate in Pop-a-Shot™ to challenge their basket-shooting skills against a clock.
  • Back the Red Sweepstakes – Fans can enter the sweepstakes online for a chance to win[2] Badgers tickets, autographed gear and an invitation to the Badgers VIP Fan Party. 
  • Badgers™ Checking – Fans can show their pride with exclusive Badgers checks and  checkbook cover, along with their new debit card. They can receive a 15% discount on purchases at participating Bucky’s Locker Room™ locations by showing their checks or debit card. For more information about Badgers Checking and a special $150 offer, visit  


The partnership between Wisconsin Athletics and Associated Bank is overseen by Learfield’s Badger Sports Properties, the university’s exclusive athletics multimedia rights partner. All trademarks, service marks and trade names referenced in this material are the property of their respective owners.


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Associated Banc-Corp (NYSE: ASB) has total assets of $29 billion and is one of the top 50 publicly traded U.S. bank holding companies. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from over 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at


[1] Exclusions may apply. See store associate for details. Show your Badgers checks or debit card at checkout.


[2] NO PURCHASE NECESSARY. Sweepstakes begins on November 23, 2016 and ends on April 3, 2017. Drawing is only open to legal U.S. residents age 18 years or older. Void where prohibited by law. Odds of winning will be based on the number of entries. A purchase does not increase your chances of winning. See the entry page for details including the official drawing rules and how to enter by mail.