William Cao joins Associated Bank as director of corporate intelligence

William Cao joins Associated Bank as director of corporate intelligence

MILWAUKEE - May 24, 2012 - William Cao has joined Associated Bank as director of corporate intelligence.

In this capacity he will lead Associated's marketing science program which includes relevant research, analytics, effectiveness tracking and reporting. Additionally, he will play a key role in informing corporate decision processes. The strengthening of this program aligns with Associated Bank's strategy to move the organization toward an analytics and insight-driven business model.

Cao brings more than 16 years of corporate intelligence experience to Associated, most recently as vice president of retail analytics and vice president of database marketing and research at BMO Harris Bank in Milwaukee and Chicago. He holds both a bachelor's degree and a master's degree in applied mathematics from Southeast University in Nanjing, China, a master's degree in statistics from Kansas State University, and an MBA from the University of Chicago, Booth School of Business.

He works out of Associated's Milwaukee offices located at 330 E. Kilbourn Ave.

Associated Banc-Corp (NASDAQ: ASBC) has total assets of $22 billion and is one of the top 50 financial services holding companies operating in the United States. Headquartered in Green Bay, Wis., Associated has more than 250 banking locations serving more than 150 communities throughout Wisconsin, Illinois and Minnesota. The company offers a full range of banking services and other financial products and services. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com.

Contact: Jennifer Kaminski
Vice President
Public Relations Manager
920.431.8894 PHONE
920-360-5914 CELL