ROCKFORD, Ill. – November 3, 2014 – Tracy Richter has been hired as senior vice president, private banking, with Associated Bank. In this role she is responsible for working with professional service businesses including medical, legal and accounting professionals and individuals to help meet their financial planning and investment needs.

Richter brings 14 years of private banking experience in the Rockford market to this role, most recently building a Private Banking program at Riverside Community Bank. Prior to joining Riverside, she spent 10 years at AMCORE Bank in the Private Banking division.

A graduate of Judson University, Richter earned a bachelor’s degree and recently completed the Graduate School of Banking program at the University of Wisconsin-Madison. In the community, she serves on the boards of Crusader Community Health, The First Tee of Greater Rockford, and Annie’s Locker. Richter’s office is located at 612 N. Main St.