La Crosse, WI – August 27, 2015 – Associated Bank (“Associated”) has announced the hiring of Timothy Schadeberg as president of its La Crosse Community Market. The financial services industry veteran will oversee a region that includes Associated’s branches in La Crosse, Holmen, Onalaska and Viroqua.

“Tim’s breadth of professional experience will help ensure that we continue to provide superior, locally delivered financial services to our retail and commercial customers in this key market,” said Timothy J. Lau, Associated’s executive vice president and head of Community Markets.

Most recently Schadeberg served as president of Southport Bank in Kenosha, WI. He has also held a range senior management positions with InvestorsBank, Irwin Union Bank, Ozaukee Bank and La Salle National Bank during his 30-year career.

He will be based at the company’s 605 State Street branch in La Crosse.