Reindl, Rodberg join Associated team

Reindl, Rodberg join Associated team

MILWAUKEE - July 23, 2012 - Kurt Reindl and Steven Rodberg have joined Assoicated's leadership team in the Milwaukee area.

Kurt Reindl has been hired as senior vice president, strategic planning manager and is responsible for Associated's strategy and solutions related to process improvement, efficiency gains, technology advancement and automated reporting, as well as project management and strategic initiatives for the loan and deposits operations group. He previously worked at AnchorBank. Reindl earned his bachelor's degree in marketing from the University of Wisconsin - Milwaukee. In his spare time he enjoys coaching youth sports. His office is located at 330 E. Kilbourn Ave., Milwaukee.

Steven Rodberg joins Associated as vice president, portfolio manager. He is responsible for managing a client base of businesses and helping them establish appropriate credit structure and risk management to be used for acquisitions, expansions and working capital requirements. Prior to joining Associated Rodberg was with BMO Harris Bank as a credit officer. He brings nearly 30 years of experience to the position. A graduate of the University of Wisconsin - Milwaukee, Rodberg has been a Junior Achievement volunteer in the Cedarburg School District for nine years. His office is located at 330 E. Kilbourn Ave., Milwaukee.

Associated Banc-Corp (NASDAQ: ASBC) has total assets of $22 billion and is one of the top 50 financial services holding companies operating in the United States. Headquartered in Green Bay, Wis., Associated is a leading Midwest banking franchise, offering a full range of financial products and services through more than 250 banking locations serving more than 150 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at

Contact: Jennifer Kaminski
Vice President
Public Relations Manager
920-431-8894 PHONE
920-360-5914 CELL