ROCKFORD, Ill. – November 6, 2013 – Lori Bruce, age 34, has been promoted to branch manager with the Associated branch located at 612 N. Main St. In this role she is responsible for managing the overall operations of the branch while directing activities to help maintain and develop business and consumer relationships.

With 16 years in banking, Bruce previously served as personal banker with Associated Bank where she worked closely with internal departments to offer a variety of products and services to customers and prospects.