Larson hired as branch manager at Associated Bank - Rockford

ROCKFORD, ILL. - October 14, 2011 - Mark Larson has been hired as branch manager at the Associated Bank - Rockford location, 3134 11th Street, Rockford.

Larson is responsible for the daily operations of the branch and ensuring excellent customer service as well as managing the bank's small business relationships, consumer lending and new accounts. He joins Associated from Citigroup where he was also a branch manager, and brings ten years of finance and lending experience. Locally, he is involved with the Children's Home and Aide Society as well as the March of Dimes.

ABOUT ASSOCIATED BANC-CORP
Associated Banc-Corp (NASDAQ: ASBC) has total assets of $22 billion and is one of the top 50 financial services holding companies operating in the United States. Headquartered in Green Bay, Wis., Associated has approximately 270 banking locations serving more than 150 communities throughout Wisconsin, Illinois and Minnesota. The company offers a full range of banking services and other financial products and services. More information about Associated Banc-Corp is available at www.associatedbank.com.

Contact: Jennifer Kaminski
Vice President
Public Relations Manager
920-431-8894 PHONE
920-360-5914 CELL
Jennifer.kaminski@associatedbank.com