Hudacek hired as commercial banking relationship manager for Associated Bank

EAU CLAIRE, Wis. - May 29, 2012 - Gretchen Hudacek has been hired as vice president, commercial banking relationship manager for Associated Bank. In this capacity she is responsible for managing a portfolio of business customers in the Chippewa Valley and assisting them with their comprehensive financial solutions. Hudacek holds a bachelor's degree from Gustavus Adolphus College and a master's of business administration from the University of St. Thomas. Prior to joining Associated she worked for Wells Fargo Bank as a senior business relationship manager, and brings more than 22 years of banking experience to her new position. Hudacek is active in the community, serving as a judge on the DECI-Jump Start Your Business Plan project and as a member of the Eau Claire Area Chamber of Commerce - Business Expo committee.

ABOUT ASSOCIATED BANC-CORP
Associated Banc-Corp (NASDAQ: ASBC) has total assets of $22 billion and is one of the top 50 financial services holding companies operating in the United States. Headquartered in Green Bay, Wis., Associated has more than 250 banking locations serving more than 150 communities throughout Wisconsin, Illinois and Minnesota. The company offers a full range of banking services and other financial products and services. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com.

Contact: Jennifer Kaminski
Vice President
Public Relations Manager
920-431-8894 PHONE
920-360-5914 CELL
Jennifer.kaminski@associatedbank.com