Sandra Earp and David Winiecki also take on key roles in region 

La Crosse, WI – January 30, 2015 – Associated Banc-Corp (“Associated”) has announced the hiring of Scott Jarvis as president of the La Crosse Community Market. That region includes Associated’s branches in La Crosse, Holmen, Onalaska and Viroqua. 

In his new role, Jarvis will oversee all banking and other financial services operations for those branches. He will also lead an expanded company commitment to the market including the addition of locally based financial services targeted to the unique needs of its consumer and business customers. 

Timothy J. Lau, Associated’s executive vice president and head of Community Markets said, “Scott’s 13 years of management experience in the banking industry make him uniquely qualified to lead our enhanced focus on the La Crosse region.” 

Jarvis previously held senior bank management positions in Des Moines, Iowa with Lincoln Savings Bank, West Bank and Horizon Bank. He holds a bachelor’s degree in business management from the Iowa State University College of Business. 

Joining Jarvis’ leadership team in the La Crosse Community Market are Sandra Earp as vice president – Private Banking and David Winiecki as Commercial Banking team leader. 

Earp has prior 27 years of financial services management experience primarily with BMO Harris and Wells Fargo, and Winiecki with Wells Fargo in La Crosse.