MINNETONKA, Minn. – June 13, 2016 – Lanny Guilday has been hired as employee benefit consultant with Associated Financial Group. In this role he provides strategic direction for business owners and executives to develop and implement employee benefit programs that result in managed costs, while improving employee engagement and attracting top talent with a comprehensive benefit plan design offering.

Prior to this role with Associated, Guilday was senior sales representative with Lincoln Financial Group. Since 2001 he has been working with diverse employer groups and business executives on their employee benefit programs and has expertise in health, life, disability, dental and vision insurance plans. As a trusted advisor, he advocates on his clients’ behalf and works to find creative solutions for their employee benefits needs.


Guilday is a graduate of St. Cloud State University having earned his bachelor’s degree in mass communications. His office is located at 12600 Whitewater Dr.


Michael Herman has joined Associated Financial Group as an employee benefit consultant. In this role he supports and assists his clients using a consultative approach to develop long-term employee benefit strategies that achieve corporate goals. These strategies help manage costs by providing affordable, effective and comprehensive benefit packages.


Herman has an extensive background in all areas of employee benefit plans, including medical, dental, life, disability, vision and long-term care insurance plans. He has worked in the employee benefits insurance industry since 2001 having previously served as senior account executive with Assurant Employee Benefits. His work in the benefits industry has helped organizations develop and maintain employee benefit programs which help control expenses, maintain compliance and improve employee communication.


A graduate of Augustana College, Herman earned a bachelor’s degree in business administration. His office is located at 12600 Whitewater Dr.