MILWAUKEE – December 15, 2016 – Associated Bank is proud to partner with Housing Resources, Inc. to help people in our community become financially prepared for successful homeownership. As the first step in the process, a group of potential homebuyers recently attended one of the first-time homebuyer workshops offered by Housing Resources, Inc., which featured a home loan presentation by Shiela Roberts, residential loan officer, Associated Bank. 


The homebuyer workshops are designed to offer an extensive overview of the home buying process. After completing two workshops, individuals participate in a one-on-one counseling session with a homeownership specialist and receive a certificate of completion as a requirement for down payment and closing cost grants as well as special loan products.


“Associated Bank has a strong tradition of working with community partners like Housing Resources, Inc. to provide financial education, guidance and a broad range of affordable loan programs to help people achieve their dream of successful homeownership,” said Eduardo Herrera-Mier, CRA residential loan manager. 


“Homebuyer education should be the first step for any first-time homebuyer preparing to purchase a home,” said Trena Bond, executive director, Housing Resources, Inc. “Buyers learn how to navigate their way through the purchase process with the advocacy and support of HRI staff. Working in partnership with Associated Bank, we empower people to own a home, which helps stabilize families and facilitate neighborhood improvement.”  



Associated Banc-Corp (NYSE: ASB) has total assets of $29 billion and is one of the top 50 publicly traded U.S. bank holding companies. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from over 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at



Housing Resources, Inc. (HRI) was founded in 1991 as a 501(c)3 organization dedicated to providing education and counseling to first-time low and moderate income homebuyers. HRI’s mission is to prepare people for successful homeownership.


Housing Resources, Inc. is a chartered member of NeighborWorks®; a nationwide network of 240 trained and certified community development organizations at work in nearly 4,000 communities across America. Working in partnership with others, NeighborWorks® organizations are leaders in strengthening communities and creating affordable housing opportunities for low- and moderate-income families. For more information, visit


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