Associated Bank celebrates 30 years of serving the Viroqua community

Associated Bank celebrates 30 years of serving the Viroqua community

Viroqua, Wis.-July 13, 2011- Associated Bank will celebrate 30 years of service in the Viroqua Wis. community on July 29, 2011 from 11 to 2 p.m.

Associated will host a celebration commemorating the bank's appreciation for its customers and community. Over the years, Associated has supported numerous local community organizations, including Viroqua area schools, local hockey, basketball, and wrestling teams, as well as the Family and Children Center and United Way. The branch supports the Vernon Area Rehab Center, Bethel Home, and the Lions Club through sponsorships and colleague volunteer work. The bank first opened as First Federal in 1981. It transitioned over time and was renamed Associated Bank in February 2005.

"We love that we have such deep roots in this community-one with such strong core values," said Roger Niedfeldt, Bank Manager at the Viroqua branch location. "Our employees have witnessed the growth and development of the community and have seen the vast positive impacts this community has had on its citizens. One of our senior tellers has worked in the Viroqua branch for over 29 years and I have over 25 years of experience at the Viroqua branch as well. We are proud to be a part of the Viroqua community."

"I congratulate and recognize our Viroqua office for stellar service to the community," said Tim Medinger, Senior District Manager, Associated Bank. "Our local leadership and colleagues have been providing quality service to their hometown-friends and neighbors-- and want to thank them for their commitment. At the core of our pride and appreciation, are the wonderful customers we serve every day. They have supported us over these past 30 years."

The celebration will consist of a drawing for Associated Bank prizes. Cake and beverages will be provided. All are welcome to attend the event.

About Associated Banc-Corp
Associated Banc-Corp (NASDAQ: ASBC) is one of the top 50 financial services holding companies operating in the United States. At March 31, 2011, Associated had total assets of $21 billion. Headquartered in Green Bay, Wis., Associated has approximately 270 banking locations serving more than 150 communities in Wisconsin, Illinois and Minnesota. The company offers a full range of banking services and other financial products and services. More information about Associated Banc-Corp is available at

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