NEENAH, Wis. - Nov. 5, 2012 - Associated Bank, part of Associated Banc-Corp (NASDAQ: ASBC), announced today the company's plans to open a new branch located at 647 South Green Bay Road.

Located within the new Festival Foods supermarket, the branch is Associated's fourth Neenah location. The location will feature Associated's new branch design elements and standards, an ATM and the added convenience of seven-day-a-week service with additional evening hours.

"We chose this location because of the vibrant retail center," said Rick Bondowski, Regional Retail Director, Associated Bank. "Customers now have access to in-store banking while they shop, which is a great opportunity to expand service to our customers when and where they need it. We value convenience for our customers and are constantly looking for ways to enhance their overall banking experience."

The new branch will be open to customers Nov. 9, 2012.

Associated Banc-Corp (NASDAQ: ASBC) has total assets of $23 billion and is one of the top 50, publicly traded, U.S. bank holding companies. Headquartered in Green Bay, Wis., Associated is a leading Midwest banking franchise, offering a full range of financial products and services through more than 250 banking locations serving more than 150 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at

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