GREEN BAY, Wis.--(BUSINESS WIRE)--Oct. 15, 2004--Associated Banc-Corp (NASDAQ:ASBC) will host a conference call for investors and analysts at 3 p.m. CDTTuesday, Oct. 19, following the release of the company's third quarter earnings announcement, which is expected at approximately noon that day.

The toll-free dial-in number is 877-654-5513. Participants should ask the operator for the Associated Banc-Corp earnings call, or for call ID number 1557845.

Associated Banc-Corp, headquartered in Green Bay, Wis., is a diversified multibank holding company with total assets of $15.5 billion, serving Wisconsin, Illinois, and Minnesota through more than 200 banking offices. Associated offers a full range of traditional banking services and a variety of other financial products and services. More information about Associated Banc-Corp is available at www.AssociatedBank.com.

    CONTACT: Associated Banc-Corp, Green Bay
             Jon Drayna, 920-491-7006
    SOURCE: Associated Banc-Corp