GREEN BAY, Wis.--(BUSINESS WIRE)--Jan. 28, 2004--The Board of Directors of Associated Banc-Corp (NASDAQ:ASBC) today declared a regular 34-cent cash dividend, payable Feb. 16 to shareholders of record Feb. 2. It is the company's 136th consecutive cash dividend, and represents an increase of 9.7 percent over the year-earlier period.

Associated Banc-Corp, headquartered in Green Bay, Wis., is a diversified multibank holding company with total assets of $15.2 billion. Associated has more than 200 banking offices serving more than 150 communities in Wisconsin, Illinois, and Minnesota. The company offers a full range of traditional banking services and a variety of other financial products and services. More information about Associated Banc-Corp is available at www.AssociatedBank.com.

    CONTACT: Associated Banc-Corp
             Investors:
             Joe Selner,  920-491-7120
             or
             Media:
             Jon Drayna, 920-491-7006
    SOURCE: Associated Banc-Corp