GREEN BAY, Wis.--(BUSINESS WIRE)--July 28, 2004--The Board of Directors of Associated Banc-Corp (NASDAQ:ASBC) today declared a regular 25-cent cash dividend, payable Aug. 16 to shareholders of record Aug. 6. It is the company's 138th consecutive cash dividend, and represents an increase of 10.3 percent over the year-earlier dividend.

Associated Banc-Corp, headquartered in Green Bay, Wis., is a diversified multibank holding company with total assets of $15.5 billion. Associated has more than 200 banking offices serving more than 150 communities in Wisconsin, Illinois, and Minnesota. The company offers a full range of traditional banking services and a variety of other financial products and services. More information about Associated Banc-Corp is available at www.AssociatedBank.com.

    CONTACT: Associated Banc-Corp
             Investors:
             Joe Selner, 920-491-7120
             or
             Media:
             Jon Drayna, 920-491-7006
   SOURCE: Associated Banc-Corp