Associated Bank’s Dawn Riedel, director of brand management & marketing services, will present in a Google Hangout Live Learning Event, titled ‘Discover How Your Employees Can Create Brand Distinction,’ along with Will Ruch, CEO of Versant and co-author of “HR and Marketing Power Partners.”

The duo worked together to develop Associated’s new brand and advertising campaign, “A good fit.” TM

The free Google Hangout Live Learning Event will be held on Tuesday, November 19, from noon to 12:30 p.m.

The event targets leaders interested in maximizing the role of employees in business growth and focuses on moving from talk to action. Attendees will learn specific insights on engaging employees to deliver the company brand and grow the business.