website Through customer surveys and focus groups, customers expressed their preferences to improve the design of Over the past several months teams across the organization have worked diligently to meet those customer needs with a new look and feel of

The redesign of launched the evening of September 7 and features:

  • New user-friendly design - customers can now sign in directly from the home page.
  • Improved navigation - find information about our services and products faster and easier.
  • Enhanced product and service information - clear and concise facts simplify customer choices.
  • One-step ATM and branch locator - makes finding an Associated Bank location effortless.
  • Budgeting tools and calculators - helps customers better understand their financial options.
  • Site search - puts more information at customers' fingertips.

"The online environment is getting more competitive all the time," said Laura Kahl, SVP/Director of eCommerce Marketing. "Associated continues to track customer preferences and what our competitors are doing, so we keep pace with the market and ensure we continue to provide customers with convenient and functional online experiences."

This is just one example of how Associated Bank works to meet the need of their customers.