Associated reveals new Branch and Haymarket Square Park plans

Associated Bank recently announced plans for a new branch and community park located at 1301 N. Martin Luther King Jr. Drive in Milwaukee. The new location will break ground in early April and is anticipated to open in late summer 2014.

The 3,000 square-foot location will offer customers an enhanced banking experience in a revitalized and spacious layout, reflecting the updated Associated brand style. The branch will offer 24/7 self-service banking solutions along with a digital demonstration zone allowing customers to sign up for online banking and interact with Associated Bank’s mobile applications.

"We’re thrilled that this new development will serve both our customers and the vibrant downtown community, said David Stein, executive vice president, head of retail banking, Associated Bank. “We’re honored to be a part of the rich history of Milwaukee and the bright future of Haymarket Square and the Park East corridor.”

The new branch will be located in Milwaukee’s historic Haymarket neighborhood. The neighborhood was named for its public haymarket that was once located on the corner of Sixth Street and McKinley Avenue. In honor of the neighborhood's history, Associated Bank has teamed up with the City of Milwaukee and NEWaukee to bring a public park to the corner of Martin Luther King Jr. Drive and McKinley Avenue. The park will be located to the south of the new branch and will feature public spaces and seasonal events coordinated by NEWaukee.

Earlier this year, Associated and NEWaukee announced a year-long partnership to increase young professional community engagement and development in the City of Milwaukee and southeastern Wisconsin. Associated and NEWaukee continue to build on a strong relationship. Beginning in 2013, Associated partnered with NEWaukee to support a wide-range of events and community-centered priorities.

“NEWaukee is both proud and honored to work closely with Associated in transforming the physical landscape of the city through the Haymarket Square for all to enjoy, said Jeremy Fojut, NEWaukee. “It is great to see the important emphasis on public space as the new anchor tenant for communities.”