Milwaukee Business Journal

Christopher Piotrowski, executive vice president and chief marketing officer

If you visit Chicago's Union Station in the month of July, you cannot ignore Associated Bank. Previously, the Green Bay company paid for nary a poster in the heavily trafficked transit center. Now, its lime green signage is plastered in more than 300 locations — clocks, stair steps, pillars, walls. Chicago remains a growth market for Associated, and business customers are the main target for its $11 billion commercial lending practice there. Like the Milwaukee market, Chicago is a crowded place to be a bank. Growth often means capturing competitors' business, and Associated wants to convince businesses to make the switch — consumers, too.

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