ABA Bank Marketing and Sales

Darren Dewing, senior vice president & director of retail distribution

Associated Bank (assets: $26.6 billion), Green Bay, Wis., has a lot of branches with too much space. It is in the same situation as most other banks. The difference is the bank’s unique perspective on its real estate. “You need someone working in the bank who knows how to buy and develop real estate,” says Darren Dewing, senior vice president, director of retail distribution. “Real estate expertise will help you when you are looking to develop new branch sites and will help you even more when you are trying to [lease out] your existing spaces.”

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