The New York Times

Americans of a certain age may have fond recollections of banks, like getting lollipops from kindly tellers and being issued their first passbooks to deposit earnings from babysitting and paper routes, but affection for banks is decidedly scarce in the aftermath of the financial crisis. Only 32 percent of Americans rate the reputation of banks as positive, ranking it 13th among 15 sectors, with just the tobacco industry and the government held in lower esteem, according to a recent Harris Poll.

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