Associated Bank of Green Bay, Wisconsin, positions itself as the place to go for “banking without the runaround.” One need only take a look at their Facebook page to find evidence that this financial institution is honoring that commitment. In a time when customers can switch from out-of-touch banks with ease, Associated Bank tries to reach (and retain) its customers through authentic and ongoing interaction. Other brands can learn from this bank’s social media practice. Check out these tips for engaging existing customers and attracting new ones.

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