ABA Bank Marketing and Sales

Darren Dewing, director of retail distribution

Darren Dewing Case Study: A Journey, Not a Destination: In the past five years, the bank has touched 200 or 300 branches – updated or remodeled, some relocations, some de novos, consolidated some sites (re novo). The bank has many different branch models out there today with a concentration of 4,500 square foot sites. By next year, any new “large branches” will be in the 1,500 to 2,000-square-foot range.

View the full article here.