Associated Bank announces the promotion of Marilka Vélez to the role of senior vice president, senior director of marketing. She is responsible for leading company-wide marketing efforts.
With nearly 20 years of e-commerce, branding and design experience, Vélez has been a member of the Associated Bank team since 2016. Previously, she held the position of senior vice president, marketing services and brand management where she was responsible for creative development, content strategy, media strategy, and management of agency relationships.
“Marilka has helped shape the bank’s existing creative vision and is an integral part of outlining the bank’s direction in the coming years,” said Dave Stein, executive vice president, head of consumer and business banking.
Vélez holds a bachelor’s degree in graphic design and Spanish from Mount Mary University. In the community, she volunteers with the Women’s Fund of Greater Milwaukee board of directors and Rotary Club of Milwaukee and co-chairs the Milwaukee Chapter of Associated Bank’s cultural awareness colleague resource group.
She is based out of Milwaukee.