By Douglas Farmer, Northwestern Financial Review staff writer / editor
Featuring David Stein, executive vice president, head of consumer and business banking, Associated Bank
If it feels like there is an Associated Bank in every town across Wisconsin, that was the bank’s goal. In reality, the Green Bay, Wis.-based bank has nearly 30 percent fewer branches than it did only a decade ago. Those remaining 215, however, are branded better, thus giving the impression of more.
“When you drive by an Associated branch, you know exactly what company that is,” said Katie Kawczynski of VJS Construction Services in Pewaukee, Wis. “It doesn’t matter if you have ever banked there or not, you see it. It is branded very well.”