MILWAUKEE, December 10, 2020 – The Milwaukee Brewers today announced a multi-year extension with Associated Bank, a valued partner for more than a decade. In addition, Associated Bank will continue its partnership with Brewers MVP Christian Yelich as brand ambassador during the 2021 season, as well as provide its exclusive Brewers product lines: Brewers Checking and Brewers-branded Visa credit card.
“Associated Bank has been a significant partner since 2006, and this extension further demonstrates a commitment to building on our long-standing relationship,” said Rick Schlesinger, Brewers President – Business Operations. “This is a partnership that has many elements, offering benefits to fans and the community through promotions, philanthropic efforts and enhancements to the ballpark experience.”
The partnership will continue to provide Brewers fans and Associated Bank customers unique experiences and affinity programs for Brewers Checking debit cards and Brewers-branded credit cards holders, including:
- Year-round 10 percent savings at the Brewers Team Store
- 2-for-1 Brewers ticket offers
- Exclusive ballpark entrance near the Associated Bank Check Deck in left field
- Special presale access to selected concert events
- Savings on designated Brewers special events including races and Brewers Baseball Academy
The popular Associated Bank Check Deck, an all-inclusive area in left field, will remain along with Associated Bank signage and brand elements throughout the ballpark. Certain partnership elements will feature the Bank’s “Your Money Works Here” campaign with emphasis on commitment and investment into local communities and businesses.
“Associated Bank has been the ‘Bank of Our Crew’ since 2006 when we launched our Brewers checking and continues to be the champion of ‘Here’ with our long standing partnership and opportunity to showcase our commitment to the local communities where we live and work,” said Marilka Vélez, Associated Bank Senior Vice President & Senior Director of Marketing. “Brewers fans are the best fans in Major League Baseball and show their love of ‘Here’ through their team pride which provides us with a great platform to engage them in authentic ways and earn their business as the largest Wisconsin-based bank.”
About Associated Bank
Associated Banc-Corp (NYSE: ASB) has total assets of $35 billion and is one of the top 50 publicly traded U.S. bank holding companies. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from more than 240 banking locations serving more than 120 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com.