Associated Bank is recognized for the eighth consecutive year as Wisconsin’s #1 Mortgage Lender through the Home Mortgage Disclosure Act (HMDA). In 2015, Associated Bank closed 7,665 loans for a total of $1.43 billion.*
“Associated Bank’s long-term commitment to helping people purchase a home goes beyond a mortgage loan,” says David Stein, executive vice president, head of consumer and business banking. “We have a strong tradition of reaching out to the communities we serve to provide a broad array of home loan options as well as financial education, assistance and programs to help open the door to home ownership and revitalize neighborhoods.”
Associated has a dedicated team of lenders who collaborate with community groups and housing assistance partners to provide financial education and affordable lending opportunities in emerging neighborhoods.
“For many individuals, purchasing a home may be the biggest investment they will make, and our diverse team of community lenders are dedicated to helping people become financially capable to achieve their dream of successful home ownership,” said Denise Smith, senior vice president and director of multicultural and affordable lending.
As part of Associated’s fair lending efforts, a highly targeted, local marketing campaign is helping Associated Bank increase outreach to individuals within minority and low-to-moderate income communities the bank serves. Elements of the marketing campaign include direct mail, door hangers, transit shelter and gas station signage, social media, lawn signs, flyers and more – strategically positioned to reach consumers every day where they live, work and play.
The digital marketing components drive consumers to a fair lending web page at www.AssociatedBank.com/home.
*The Wisconsin #1 Mortgage Lender designation is based on information gathered from the Home Mortgage Disclosure Act data compiled annually by the Federal Financial Institutions Examination Council. The results of the data were obtained through RATA Comply, November 2016.