In 2016, Associated Bank hit the airwaves in the Chicago market as part of a new partnership with WGN Radio, helping to highlight our thought-leadership strategy in a growing market. Since that time, an Associated Bank thought leader has joined The Opening Bell radio program on WGN 720 AM each week to discuss and share expertise on a variety of market and economic-forecasting topics.
Current Associated Bank WGN thought leaders include:
- Commercial Real Estate: Dan Barrins and Greg Warsek
- Capital Markets: David Faller and Don Lloyd
- Commercial Banking: Adam Lutostanski and Rod Murray
- Private Banking: Doug Myers
- Residential Lending/Construction Loan Specialist: Ed Currie
Following each discussion, WGN Radio posts the podcast link on its website and shares the content with its vast follower and fan base on social media.
“This program enables Associated Bank to be a dominant figure on the Chicago airwaves during peak listening hours,” said Lisa Wanner, marketing manager, Associated Bank. “We’re excited to continue this program to reach a highly engaged audience of business professionals.”
To further share our thought leadership, Associated Bank features the WGN interviews—along with a variety of business-to-business content—on its Business Insights Thought Leadership Content Hub, accessible from the Commercial tab on AssociatedBank.com.
New and refreshed content is added to the site on an ongoing basis, including whitepapers, webinars and podcasts from some of our company’s most well-respected financial leaders.