Green Bay, Wis. – October 21, 2015 – Beginning today, crews will be affixing new exterior signage to the Associated Bank headquarters building at 433 Main St. The existing “Associated” logo will be replaced with one reading “Associated Bank.”
The change results from a company-wide effort to consolidate numerous operating identities and logos – including “Associated” – into a core brand: Associated Bank. The move is designed to focus the company’s identity as a valued partner offering a comprehensive suite of financial services.
“Many of our customers and community members already know us as Associated Bank; however, from a historical perspective, our financial services – including banking, lending, insurance, trust and wealth management solutions – have been marketed under separate names. The move helps us ensure that we present ourselves as a single brand entity,” said Philip B. Flynn, president and CEO. “A core Associated Bank strategy is obtaining brand clarity; making certain our customers and prospects know they can access our expansive consumer and commercial financial products and services through us as single company.”
The move to Associated Bank on other signage, digital channels, and numerous printed materials throughout the company’s three-state foot print will be phased in over several months to manage cost efficiencies.
According to the company, the Associated Banc-Corp holding company name will continue to be used for appropriate legal, contractual and investor purposes.
Photo caption: Sign maker puts finishing touches on new signage planned for Associated Bank’s headquarters building on Main Street.