GREEN BAY, Wis. – August 19, 2016 – Associated Bank has appointed Green Bay area native and veteran banker Bryan R. Hyska to Green Bay market president.


In that position Hyska will lead a team providing a broad range of corporate banking services to large companies in Northeastern Wisconsin. Hyska will work to expand Associated’s market share in the business segment while also ensuring the vibrancy of relationships with key existing customers in the region. A number of those customers – including the Green Bay Packers – have been served by Associated for many decades. 


Hyska will also administer the company’s long-standing customer advisory board and lead an executive group which advises on Associated’s philanthropic direction in the region.


“Bryan is uniquely qualified to ensure that Associated uses all of its financial services resources to help current and prospective customers achieve their strategic objectives,” said Philip B. Flynn, Associated Bank president and CEO. “We believe Bryan’s local market knowledge together with his corporate and commercial banking experience will be important assets in establishing new customer relationships and enhancing existing ones.”


Hyska joined Associated in 2010 as senior team leader in the Commercial Banking Segment. Prior to Associated, he had more than 15 years of experience with Norwest/Wells Fargo. For nearly half of his entire banking career, he has had responsibilities for the Northeastern Wisconsin market.


He graduated from Northern Michigan University with a B.S. degree in management.  He also attended Premontre High School (predecessor to Notre Dame Academy) in Green Bay.




Hyska has held positions on several not-for-profit boards over the years in markets he has served. Those include the United Way, American Red Cross and Chambers of Commerce. He currently serves as vice president of the Brown County Harbor Commission and has devoted many hours to coaching youth hockey in Green Bay.




Associated Banc-Corp (NYSE: ASB) has total assets of $29 billion and is one of the top 50 publicly traded U.S. bank holding companies. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from over 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at


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