MILWAUKEE, WIS. – November 29, 2021 – 101.7 The Truth, in partnership with Associated Bank, is excited to announce Black-Owned Business Giveback, a promotion to help support Black-owned businesses by awarding them a free radio advertising campaign on 101.7 The Truth. Each month, the first 10 businesses to register at will win a campaign that includes one 30-second commercial that airs 50 times over the month. The promotion will run through the end of 2022.


“We are thankful for our partnership with Associated Bank for the Black-Owned Business Giveback Promotion,” said Cherie Harris, General Manager of 101.7 The Truth. “Our Black-owned businesses are a vital part of the community’s growth and economic development, and we want to be sure they are given every opportunity to succeed.”


The 10 chosen businesses will be invited to work with The Truth team to write and produce their customized radio spots. At the conclusion of the campaign in November 2022, over 100 businesses will be awarded a free advertising campaign valued at $2,000.


“Small businesses play a significant role in stimulating economic growth and providing employment,” said Marilka Vélez, SVP, Senior Director of Marketing, Associated Bank. “Through this campaign, Associated Bank is able to recognize and assist Black-owned businesses that are critical to making Milwaukee thrive.”


101.7 The Truth and Associated Bank invite businesses to register at All businesses and advertising copy needs prior approval before airing. All contest rules can be found at





Good Karma Brands, LLC (GKB) is a media and marketing company with expertise in leveraging the power of sports and local news to build brands through radio, digital, events, and TV assets. In addition to Newsradio 620 WTMJ, 101.7 The Truth, ESPN Milwaukee, and ESPN Madison, radio assets include four additional ESPN affiliated radio stations in Chicago, Cleveland, and West Palm Beach, and two radio stations in Beaver Dam, Wis. In partnership with ESPN, GKB also offers local marketing partners geo-targeted advertising on ESPN’s digital platforms. In addition to its radio assets, GKB boasts a number of premium brands, including an events division that produces the Wisconsin Sports Awards, Tundra Trio hospitality houses in Green Bay, Wis., and the Boca Raton Bowl. For more information, please visit


Media Contact: Liz Staed |



Associated Banc-Corp (NYSE: ASB) has total assets of $34 billion and is Wisconsin's largest bank holding company. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from more than 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at