EMBARRASS, WIS.-January 23, 2012-Bill Provost has been named the branch manager of the Associated Bank branch in Embarrass where he is responsible for managing the overall operations of the branch while maintaining and developing business and consumer relationships.

Provost previously worked as a personal banker at Associated's Howard branch in the Green Bay area. He is a graduate of Northern Michigan University.

ABOUT ASSOCIATED BANC-CORP
Associated Banc-Corp (NASDAQ: ASBC) has total assets of $22 billion and is one of the top 50 financial services holding companies operating in the United States. Headquartered in Green Bay, Wis., Associated has approximately 270 banking locations serving more than 150 communities throughout Wisconsin, Illinois and Minnesota. The company offers a full range of banking services and other financial products and services. More information about Associated Banc-Corp is available at www.associatedbank.com.

Contact: Jennifer Kaminski
Vice President
Public Relations Manager
920.431.8894 PHONE
920-360-5914 CELL
jennifer.kaminski@associatedbank.com