LA CROSSE, Wis. - January 23, 2013 - Dave Winiecki has been promoted to vice president of commercial banking at Associated Bank. In his new role Winiecki is working with commercial banking clients in southwest Wisconsin to help them with loans, lines of credit, deposit accounts, treasury management services, insurance, investments, retirement plans and mortgages. Winiecki had been in his previous capacity of assistant vice president, relationship manager for about a year. A graduate of the University of Wisconsin - La Crosse, he brings his clients nearly 10 years of banking experience.

ABOUT ASSOCIATED BANC-CORP
Associated Banc-Corp (NASDAQ: ASBC) has total assets of $23 billion and is one of the top 50, publicly traded, U.S. bank holding companies. Headquartered in Green Bay, Wis., Associated is a leading Midwest banking franchise, offering a full range of financial products and services through more than 250 banking locations serving more than 150 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com.

Contact: Jennifer Kaminski
Vice President
Public Relations Manager
920-431-8894 PHONE
920-360-5914 CELL
Jennifer.kaminski@associatedbank.com